April Feshional is a character I created and performed as online. April is a parody girl boss character who has become an influencer on social media- creating 'professional' content according to the current online trends.
This project stemmed from my interest in social media culture and questioning what being professional really means.
To see more of April in action:
April Feshional Tiktok: @aprilfeshional
April Feshional Instagram: @aprilfeshional
I received a message from an old friend saying that I "really haven't changed in 10 years." This ignited an immediate curiosity in me to explore the possibility of this being true.
I wanted to explore and intertwine my old and new identity in new transformative ways, inspired by the internet and desktop culture. (2021)
Lola Loveday is another character I created and designed to promote self-love and positive messages. She was designed as part of a brief catered towards young girls; however, due to the satirical nature of her, Lola can be applied to anyone who needs a bit of motivation and a pep talk through her kitschy music video to the positive song I wrote called 'You're amazing.' (2020)
Brief Briefs was a series of short experiments and projects exploring playfulness, humour and interactivity surrounding themes of my personal mental health such as OCD and Anxiety.
The three outcomes of this project was a 360 / VR Mindscape, Tiktok animations and songs, and finally an overthinking Instagram filter which has been viewed 220k+ times! (2020)